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Kansas City Southern Launches First Phase of New Website

Dépèche transmise le 27 septembre 2011 par Business Wire

KANSAS CITY, Mo.--(BUSINESS WIRE)--Kansas City Southern (KCS) (NYSE: KSU) has launched a new look and improved functionality for its website, www.kcsouthern.com.

“We received some terrific feedback, including suggestions for improving the user experience on our website. So we engaged a website expert and developed an intensive plan. Today's launch is the first of several phases designed to better meet our customers' online needs.”

"KCS enlisted a third-party to survey its customers to learn what they like about doing business with KCS and how we could improve," said KCS executive vice president sales and marketing Patrick J. Ottensmeyer. "We received some terrific feedback, including suggestions for improving the user experience on our website. So we engaged a website expert and developed an intensive plan. Today's launch is the first of several phases designed to better meet our customers' online needs."

In the first phase, new content and navigation more clearly communicate KCS' services to both existing and potential customers. Fresh content also targets the website's other primary users - investors and employees. In addition, new bold graphics and illustrative messaging further develop the KCS brand.

At this time, the online tools available in the password-protected, MyKCS section of the website have a new look, but functionality remains unchanged. These tools will be refined for greater usability and new tools will be added in upcoming phases of website development. The first of these changes is expected to be rolled out next year.

"KCS is large enough to handle the most complex shipments, with some of the largest, most sophisticated shippers in the world, yet small enough to provide personalized transportation solutions and customer service. We're one interchange away from reaching any major market in North America with a direct cross border route from major population centers in the U.S. Midwest, Southeast and Mid-Atlantic regions through the heart of Mexico and to the Pacific Coast, and we have strategically-located intermodal, transload and warehouse facilities throughout the network," said KCS president and chief executive officer Dave Starling. "The new website better supports the team of sales, customer solutions and investor relations professionals, who are already sharing these messages and the KCS brand with our stakeholders."

Headquartered in Kansas City, Mo., KCS is a transportation holding company that has railroad investments in the U.S., Mexico and Panama. Its primary U.S. holding is The Kansas City Southern Railway Company, serving the central and south central U.S. Its international holdings include Kansas City Southern de Mexico, S.A. de C.V., serving northeastern and central Mexico and the port cities of Lázaro Cárdenas, Tampico and Veracruz, and a 50 percent interest in Panama Canal Railway Company, providing ocean-to-ocean freight and passenger service along the Panama Canal. KCS’ North American rail holdings and strategic alliances are primary components of a NAFTA Railway system, linking the commercial and industrial centers of the U.S., Mexico and Canada.