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vineyard vines® Touches Down at Logan Airport

Dépèche transmise le 28 mars 2012 par Business Wire

vineyard vines® Touches Down at Logan Airport

STAMFORD, Conn.--(BUSINESS WIRE)--Brothers Shep and Ian Murray, CEOs and Co-founders of the Connecticut-based clothing company vineyard vines®, announce today their newest retail venture — a first of its kind — at the Logan International Airport. Opened in partnership with the premier travel retailer Hudson Group, the 750 square foot store opened its doors in early February, and has been beating all sales projections ever since. The store is located in Jet Blue Terminal C.

“Our newest outpost makes heading off on vacation that much easier”

The new store offers the brand’s full collection of apparel and accessories for men, women, and children and is situated in an ideal location, visible to travelers waiting in the nearby security line. The layout is consistent with the brand’s other free-standing retail spaces: rich with navy walls, finished with teak wood and covered in props, pictures and product all illustrative of the brand’s vacation state-of-mind. Unique to this store is a one-of-a-kind lighthouse fixture that effortlessly attracts vacationers and business people alike.

“Our newest outpost makes heading off on vacation that much easier,” said CEO and Co-Founder Ian Murray. “If you need a polo shirt or a pair of swim trunks on the fly, we’re your destination. After all, our products are specifically made to take customers from the beach to the boardroom. And now, thanks to our Logan Airport location, we’re doing just that and we couldn’t be more excited.”

“We are delighted with the outstanding team effort involving our landlord Westfield and Boston Logan Airport, which enabled us to introduce vineyard vines to the flying public. The success of the store points up the importance of matching the right concept with the right location,” said Michael Levy, SVP and Chief Merchandising Officer, Hudson Group. “We see a lot of specialty retail brands, but pairing an iconic New England brand like vineyard vines with this iconic New England airport was a natural.”

vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and currently at nineteen free-standing stores in Boston, MA; Charlotte, NC; Edgartown, MA; Greenwich, CT; Hingham, MA; Mashpee, MA; McLean, VA; Memphis, TN; Nantucket, MA; Nashville, TN; Newport Beach, CA; Oak Bluffs, MA; Palm Beach Gardens, FL; Plano, TX; Short Hills, NJ; Southampton, NY; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.

About Hudson Group: Hudson Group, the leading travel retailer in North America, is a wholly-owned subsidiary of international travel retailer Dufry AG (DUFN) of Basel, Switzerland. The company operates more than 650 newsstands, bookstores, cafes, specialty retail and duty free shops in 70 airports and transportation terminals in the United States and Canada, and in 14 more countries around the world. The combined Dufry/Hudson entity comprises over 1,160 stores in 45 countries and 160 airports and terminals. For more information, please visit www.hudsongroup.com and www.dufry.com.